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Aranyani, an Indian luxury handbag brand from India was launched in New York at the Consulate General of India. Taking forward the Make in India campaign, Aranyani, a product of Sai Lakshmi Industries from India, was launched at the Consulate in the presence of officials from the City Government of New York, representatives of the diplomatic corps, and members of New York's fashion industry and society. The event was part of the efforts to take Indian products to the global stage and raise India's export profile. A step in the direction of Prime Minister's vocal for local and local for global campaign, the event successfully placed a quality product for global consumers in New York